Copyright: PrePromote Help © InterLyn 2000
Citation: PrePromote Help © InterLyn 2000


Welcome to PrePromote.

PrePromote is an essential pre-promotion tool.

Before you start marketing your website and submitting it to search engines, you need to make sure that the investment in time and money will be worth while. A little effort at this point could reap huge rewards later.

This process is known a pre-promotion; it’s quick, easy and, with PrePromote, absolutely free. PrePromote can help you do a number of things to your site:

Meta-Tag Creation: PrePromote will create Meta-Tags for you to put into your web page(s).

Meta-Tag Analysis: Meta-Tags (see above) are all very well, but PrePromote’s Meta-Tag analysis tool will check them to make sure that they are as efficient and effective as they possibly can be.

Doorway Pages: Doorway pages are special web pages that appear high up in search engines and redirect users to your main page. PrePromote can make doorway pages for you

Co-Branding PrePromote: PrePromote can be co-branded to your website’s look and feel and offered as a free download to your visitors (at no cost to you).

SignPoster3: After you’ve prepared your website, PrePromote recommends that you use SignPoster3 to effectively promote it.

The terms ‘page’ and ‘web page’ are used synonymously in this help file.

PrePromote and ShowURL component © InterLyn Communications 2000. InterLyn can accept no responsibility for loss of or damage or death to any user of PrePromote or their equipment, files or intellectual property PrePromote was created in the European Union and adheres to English and European Union law.


Creating Meta-Tags:

If your website doesn’t have Meta-Tags, you should create some as soon as possible. Meta-Tags are lines of HTML code that are invisible to the user but contain information about the site that search engines look at when they’re indexing a site. It therefore makes sense to fill a Meta-Tag with as much relevant information as possible. An example of Meta-Tags is shown below:

<META name="description" content=”PrePromote is a great tool for pre-promoting your website.">

<META name="keywords" content="promotion, website, traffic, PrePromote, InterLyn,”>

In order to generate Meta-Tags using PrePromote, follow these easy steps:

1.	At the main screen, click on the “Meta-Tag Creator” button.

2.	In the text box labelled “Keywords for your page”, enter keywords that are relevant to your site. You must separate each keyword with a comma.

Tip: It is not recommended that you repeat a keyword.

3.	In the ‘Description of your site” text box, enter a concise description of your site. Make it relevant and bear in mind that this is the description most search engines will show to users.

4.	Click on the ‘Create” button. Your Meta-Tags will appear in the text box labelled ‘Your Meta-Tags’.

5.	You must now insert the Meta-Tags into your webpage(s). To do this, click on the ‘Copy’ button and open you webpage(s) in a text editor. In between the two <HEAD> </HEAD> tags, select ‘Paste’ and your Meta-Tags will appear. You can now analyse your pages with PrePromote.

Tip: SignPoster can make special ‘doorway’ pages containing this information in multiple ways, which drive traffic to your main site.


Analysing Meta-Tags:

Now that your site has Meta-Tags, it’s important to make sure that they are optimised for search engines. PrePromote can check your keyword Meta-Tag for a number of errors and suggest improvements by creating a report.

In order to analyse your keyword Meta-Tag using PrePromote, follow these easy steps:

1.	At the main screen, click on the “Meta-Tag Analyser” button.

2.	In the text box labelled “URL to analyse”, enter the URL of the web page that you want to analyse.

Tip: SignPoster is able to analyse multiple pages at once, as well as pages stored locally.

3.	Press the “Start” button to begin the analysis. When the process has finished, a report will appear in the text box labelled “Summary:” To the right, any unrelated and duplicated words will be listed.

Tip: Normally, removing duplicated keywords is a good idea since many search engines will see duplicated keywords as evidence and ‘spamming’ and could lower your search ranking.

Tip: Removing unrelated keywords can be helpful, but care is needed:

What is an unrelated keyword?

PrePromote defines an unrelated keyword as a word that, whilst appearing in a page’s keyword meta-tag, appears nowhere within the visible text of the page (i.e. text outside HTML tags)

Sometimes, removing unrelated keywords can improve your search engine ranking as some search engines will see unrelated keywords as evidence and ‘spamming’ and could lower your search ranking. However, this is not always the case and you should use your discretion when choosing this option.

Tip: SignPoster can automatically remove duplicated and unrelated keywords from local files if you wish.


Doorway Pages:

No matter how well-optimised your web pages are, they’ll never be perfect for search engines because you have to design them with the user in mind. Doorway pages remove this obstacle, being designed especially for high placement in search engines.

When a user visits a doorway pages from a search engine, they are seamlessly directed to your main web page.

In order to create a doorway page using PrePromote, follow these easy steps:

1.	At the main screen, click on the “Doorway Pages” button.

2.	Fill in the required information in the four text boxes. The URL you enter should be that of your main web page.

Tip: SignPoster is able to create multiple doorway pages from your webpages and can extract the information without you having to type it in.

3.	Using the drive and folder boxes in the bottom-left of the window, choose the folder in which you would like the doorway pages created.

4.	Press the “Create” button to create the doorway page in the folder that you specified. A file called “ppdoorway.html” will be made in this folder and this is your doorway page.

Tip: You will now need to upload this doorway page to your web server and submit it to search engines. Again, SignPoster is able to do this for you.


Co-Branding:

One of the best ways of generating high traffic for your website is to get your users to make repeat visits. A great way to do this is to offer them something free, that will permanently be on their computer and remind them of your website.

With PrePromote, you can offer such a thing easily and at no cost to your or your visitors. PrePromote can be co-branded and posted on your website so that your users can download a version with your own logo, graphics and website links on it.

To create a co-branded version of PrePromote, click on the option box at the bottom-left corner of PrePromote and choose “Co-Brand PrePromote”. This will start the Co-Branding tool that will explain in detail how to created your own version of PrePromote.


SignPoster3:

After your performed your pre-promotion checks with PrePromote, you’ll need to start promoting your website properly. SignPoster is a tool that can answer almost all site promotion needs. SignPoster has the following features:

•	Meta-Tag creation

•	Meta-Tag analysis – SignPoster can analysis both the keyword and description meta-tags, as well as analysing pages stored locally and on the web. Additional, it can scan multiple pages at once, fix common errors automatically and generate an HTML report that can be viewed in your web browser.

•	SignPoster creation – SignPosts are special ‘doorway pages’ that include strategically placed information which causes them to appear higher up in search engine listings. SignPosts re-direct your users to your main page automatically.

•	SignPost upload – SignPoster can upload these SignPosts to your webserver.

•	SignPost submission – SignPoster can submit these SignPosts (and other pages, if you wish) to search engines.

Perhaps most importantly of all though, is that fact that SignPoster can do most of these processes in sequence and with no human intervention – leaving you to get on with the important business of running your website!

You can find out more about SignPoster3 by going to:

http://www.signposter.com/

Or by clicking on the button labelled “SignPoster3” on the main screen of PrePromote.